How a brand system project runs

Audit

We start with what exists. You send logo files, any old guide, and a spread of recent material: decks, proposals, social posts, signs, emails, job ads. We lay it out side by side and note where pieces disagree, which mistakes repeat, and which decisions nobody has made yet. That list becomes the outline of the rulebook.

Written quote

From the audit we send a quote that lists the sections, the templates and the tools they will be built in, the number of review rounds and a delivery date. Nothing starts until you accept it. If the audit shows the logo files need redrawing first, that appears as its own line.

Drafts, one section at a time

We draft the rulebook in order: logo first, then type and color, then imagery and voice, then templates. You mark up each section before the next begins, so a decision about the logo is settled before it shows up on fifty template slides. Markups happen in comments on a shared PDF or document, whichever your team prefers.

Templates and files

Once the rules are settled, we build the templates and export the logo kit. Templates are tested by someone who didn't make them: we open each one in the target tool on a fresh account, check that fonts fall back as written, and fix anything that shifts.

Handover

You get the rulebook as a PDF and source files, the logo kit, the templates, and a recorded walkthrough for the people who will use them most. If you want a web version of the rulebook, it is delivered at the same time.

What goes in and what comes out

Your material

Everything you send is used only for your project. Internal decks and documents often hold sensitive numbers; we don't reuse or show them anywhere. If part of the work goes to a production partner, they work under a confidentiality agreement. See the privacy policy.