Rulebook pages drawn in code for imaginary companies, and photos made with an AI image model. None of it is client work.
AI-generated sample images
These images were made with an AI image model to show the look and finish of the work we deliver. They are samples, not client projects, and they don't show real companies or real brand books.
AI-generated samplePrinted brand guidelines book open on a pale gray desk, pages showing a logo with measurement lines. Made with an AI image model for this site; not a client project.AI-generated sampleLaptop on a meeting table showing a slide template in slate and ice blue. Made with an AI image model for this site; not a client project.AI-generated samplePrinted color reference cards in slate, ice blue, white and red on a light table. Made with an AI image model for this site; not a client project.AI-generated sampleLetterhead, envelopes and business cards in slate blue with a thin red rule. Made with an AI image model for this site; not a client project.AI-generated samplePrinted guideline pages pinned in rows on a white meeting room wall. Made with an AI image model for this site; not a client project.AI-generated sampleSpiral-bound brand manual beside a notebook and pen on a white desk. Made with an AI image model for this site; not a client project.
About these samples. The photos were made with an AI image model, and the rulebook pages below were drawn in code for companies that don't exist. We don't publish client work without written permission, and every sample on this site is labeled.
Concept rulebook pages
Each page follows the same layout as a real guidelines spread: the logo inside its clear-space box with red measurement lines, the smallest size, a type scale built from the brand's ratio, a color bar with proportions and hex values, and three voice traits with one word to avoid. Wordmarks are drawn as bars so no real name appears.
Look at how the settings change with the company. The software company and the nonprofit use a steeper type ratio because their material is mostly slides and web pages. The dental group and the HVAC contractor use a gentler one for forms, letters and estimates, where many sizes sit close together.
Concept rulebookRegional HVAC contractor, 60 staffWhere the rules get used: fleet, uniforms and estimates. An imaginary company, drawn to show the format.Concept rulebookSoftware company, second officeWhere the rules get used: product, sales decks and hiring. An imaginary company, drawn to show the format.Concept rulebookDental group, five locationsWhere the rules get used: signs, forms and patient letters. An imaginary company, drawn to show the format.Concept rulebookCraft food maker, retail and wholesaleWhere the rules get used: labels, sell sheets and trade shows. An imaginary company, drawn to show the format.Concept rulebookEngineering firm after a mergerWhere the rules get used: proposals, reports and site signs. An imaginary company, drawn to show the format.Concept rulebookNonprofit with many programsWhere the rules get used: program pages, reports and events. An imaginary company, drawn to show the format.
Your rulebook
A real rulebook starts from your logo and from the decks, posts and documents your team already makes. Those show which rules are missing and which mistakes keep coming back. If you'd like to start with one section, such as logo rules or a deck template, mention it in your brief.
